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2017 Winter Fancy Food Show Review

by Dave Beach | | 0 comments

We wrapped up another busy 3-day Winter Fancy Food Show in San Francisco on Tuesday, 24th.  Despite the relentless rain outside, the isles were full of trend-seeking buyers, from all across the country and there were thousands of new specialty food products available for sampling. 

As usual, our booth was busy with new visitors and long-time customers alike, all wanting to sample our caramel and chocolate sauces.  There was strong interest in our Organic and non-GMO flavors, and everyone raved about our new, SOFI Gold Award-winning Salted Caramelized Fig Spread.  We had a beta version of a Vegan Caramel Sauce that was incredibly popular with the masses. 

I packed up the pallet and sent it home on Tuesday night and headed home to rest and recuperate.  I’m always happy to visit San Francisco where I lived when I was younger, but I’m always, much happier to return home to our quiet little mountain town.

Tags: #WFFS17

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